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Crafting a LinkedIn Profile That Stands Out

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In today’s digital age, your LinkedIn profile is your professional handshake. Whether you’re actively looking for a new opportunity or simply networking, having a profile that stands out can open doors to new possibilities.

But how do you make sure your LinkedIn profile shines? Let’s get into some tips and tricks that will help you stand out amongst the 1 billion LinkedIn users.

1. Start with a Strong Headline

Your headline is the first thing people see, so make it count. Instead of just listing your job title, highlight your expertise and what makes you unique. For example, instead of “Project Manager,” try “OSP/Fiber Project Manager – Specializing in FTTH Rural Broadband.” If you are actively looking for a new job, think of this section as your first impression to recruiters and hiring managers. Add in keywords that make it easy to establish who you are and what you do.

2. Choose the Right Profile Photo

A picture is worth a thousand words. Use a high-quality, professional photo where you’re dressed appropriately for your industry. Make sure you’re the only person in the photo, and don’t forget to smile!

3. Craft a Compelling Summary

Your summary is your chance to tell your story. Keep it engaging and personal. Highlight your skills, experience, and what you’re passionate about. Remember to include keywords relevant to your industry to increase your profile’s visibility.

4. Showcase Your Experience

Detail your work experience with bullet points that highlight your achievements. Use action verbs and quantify your accomplishments whenever possible (e.g., “Increased sales by 20% in six months”). Focus on what you did, how you did it, and the results.

5. Highlight Your Skills and Endorsements

Make sure to list relevant skills that align with your career goals. The more endorsements you have, the better so don’t be shy about asking colleagues to endorse you. Return the favor, too! The more skills you list, the easier it is for recruiters and hiring managers to find you as these will show up in keyword searches.

6. Request Recommendations

Recommendations from colleagues, supervisors and clients can add significant credibility to your profile. Politely ask for recommendations from those who can speak to your strengths and contributions. Think of recommendations like references you would provide a potential new employer.

7. Showcase Your Projects and Accomplishments

If you’ve worked on notable projects or have significant achievements, showcase them! LinkedIn allows you to add media files like documents, presentations or links to projects. Use this feature to make your profile pop.

8. Be Active and Engaged

LinkedIn is a social platform, so be social! Share articles, comment on posts, join industry groups and participate in discussions. Regular activity keeps your profile visible and shows that you’re engaged in your field.

9. Follow Companies and Industry Influencers

Stay updated on industry trends and news by following relevant companies and influencers. This not only keeps you informed but also shows others that you’re knowledgeable about your industry.

10. Customize Your LinkedIn URL

A customized LinkedIn URL (e.g., makes your profile look more professional and is easier to share. You can edit your URL in your profile settings.


Crafting a LinkedIn profile that stands out isn’t just about filling in the blanks, it’s about telling your professional story in a compelling way. Keep it updated, stay active and let your passion and expertise shine!

If you found these tips helpful and want to stay in the loop about industry news, hot jobs, events and more, make sure to follow our TekCom LinkedIn page. We’re here to keep you informed and inspired on your professional journey!

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